Looking Beyond the Liquid: Crushing it with the CBMAs

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Looking beyond the liquid, Jim and Jackie created the Craft Beer Marketing Awards (CBMAs) to recognize the art behind the beer. Craft beer lovers and marketing gurus themselves, it wasn’t difficult to know that this was needed within the craft beer industry.

Meet Jackie DiBella & Jim McCune

Starting in the marketing field decades ago, Jim has long since been a fan of craft beer, and it made sense to jump into the craft beer marketing niche. Jackie has been in marketing for over ten years and has also been a long-time craft beer fan. When the two first met over a hops account, the magic of beer took over. Creating a plan on a napkin, the Craft Beer Marketing Awards were born, and as they say, “The rest is history!” Or maybe it’s better to say, “They crushed it!”

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Jim and Jackie with the Crushies

“It’s amazing what happens over a couple of beers.”

Jim McCune

What are the Craft Beer Marketing Awards?

Started in 2019, the Craft Beer Marketing Awards filled a gap within the craft beer awards world. The beer was awarded but what about everything else that makes this liquid our beloved beer?

Think about it this way, when faced with a decision of what IPA to purchase out of a zillion different IPAs whether at the liquor store or a taproom, how do you decide which one to drink? Or as Jim likes to say, “What draws you into the beer when you’re faced with the war at the cooler door?”

That’s what Jim and Jackie want to award, those designers, marketers, and creators that draw you into the beer or the brewery in the first place. The taprooms, the beer podcasts, the guerilla marketing campaigns, the unique flight presentations, the social media sites, the websites, the bottle and can designs, and so much more. The people behind the beer art crush it just like the brewers do, so let’s award and recognize them for that…with a Crushie!

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The Highly Sought After Trophy- The Crushie

How to Enter

While you cannot yet nominate your favorite people or places, if you are involved in any kind of craft beer marketing, design, or creation, you can enter yourself or your brewery into one or more of the 40 categories of competition.

Connect with the Craft Beer Marketing Awards


Want More?

Something Brewery: Art that Showcases the Beer

David at Something Brewery in Brighton, Colorado, is a true jack of all trades. Check out his design work on his beer can labels. They are definitely something! Something very creative that shows off his talented craft, and not just in making beer.


Bucket List Breweries

From the many breweries that entered their taprooms into the best taproom competition, comes a long, beautiful list of bucket list breweries for Jim and Jackie. And while we may not have access to that list, we’ve got our own bucket list breweries for you to check out.


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“Ken and April do a fantastic job of mixing the culture of beer and adventure into something akin to a fine barrel-aged sour. They are wise beyond their years. Loving this podcast and it will be on our weekly playlist for SURE!”

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Shout Outs:

A huge shout out to Chris, Public Relations Manager for the CBMAs, for setting us up with Jim and Jackie! We’re glad to have met you and happy to have all of you as a part of our Stout Life family.

To Jim and Jackie for taking time out of their crazy busy days to talk with us. You both crushed it (pun intended)! We had a great time getting to know you both and the CBMAs. We always love promoting a craft beer lifestyle, and you two are helping to do just that. We can’t wait to have a beer or two with you at CBC! Cheers!

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