Celebrating Earth Day once a year is not enough. How about an entire month? Yes, Earth Day is in April, so you could consider April also being Earth Month. But in reality, everyday should be Earth Day. And it is in that spirit, that we are talking with Jon from Roadhouse Brewing in regards to sustainable breweries.
But what does sustainable really mean? And how do breweries fit into that picture?
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Meet Jon from Pure Madness Brewery Group
Having really only a superficial understanding of how a brewery can be considered a sustainable brewery – Meaning they use solar, repurpose their spent grains, recycle waste products, and do their best to treat the planet with kindness and respect – We wanted to delve deeper into what being a sustainable brewery means.
That is why we sat down with Jon Courtois, Director of Operations (and my newly assigned title for him – Sustainability Guru) at Pure Madness Brewery Group. Pure Madness oversees two craft breweries: Roadhouse Brewing Company in Jackson Hole and Melvin Brewing in Alpine, Wyoming.
Jon works in the brewing industry, but he is also in love with the outdoors. Meaning he, along with all of us, has a reason to care about how our beloved beer impacts our beloved planet. An avid snowboarder, living in the Jackson Hole surrounding area, Jon understands first hand why the two breweries under Pure Madness group are working so hard at being sustainable.
B Corp Brewery: Above and Beyond Sustainability
But that’s not where they stop. Roadhouse is actually one of a very few B Corp Certified Breweries in the U.S. What that means to you and me as consumers is that we’re getting some of the best tasting beer that also happens to be some of the best for the environment.
Officially, B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
We hope you enjoy our conversation with Jon about what it means for the team at Roadhouse (with Melvin soon to be following suit), the consumers, and the community to be a B Corp Certified Brewery. Because it’s more than just a title. In Jackson Hole, it’s a way of life.
Roadhouse Brewing and Jackson Hole
Not only do we talk about what it means to be a sustainable brewery and B Corp Certified, but we also chat about what it means to be a brewery located in Jackson Hole. With brand ambassadors, partners such as Teton County Search and Rescue, and an entire community that rallies around Mother Nature and damn good beer, Roadhouse embraces sustainable living.
And then there’s the beer. Of course, we talk beer! Tune in to learn all about their Kush series beer, with the first one being released in partnership with B Corp Certified partners. Those partners are: Creature Comforts Brewing Co in GA , Mainstem Malt, and Roy Farms – all B Corp Certified partners.
If, as a consumer, you think being B Corp Certified as a brewery doesn’t matter, you might want to think again because…
“…The more you care about where your beer comes from and making sure that it’s coming from a sustainable brewery, the more you’ll be able to enjoy that beer.”
Jon Courtois, Pure Madness
Learn More
Connect with Roadhouse Brewing Co
Roadhouse Brewing Company Pub & Eatery
20 E. Broadway
Jackson Hole, WY
Roadhouse Brewing Company – The Brewery Taphouse
1225 Gregory Ln.
Jackson Hole, WY
Connect with Melvin Brewing
Melvin Brewing Alpine Taproom
624 County Road 101
Alpine, WY
Melvin Brewing Eureka Taproom
110 Hilltop Village Center Dr.
Eureka, MO
Camp Carpe Diem
And don’t forget to sing up for Camp Carpe Diem, the coolest adult camp, ever, where you can fully embrace both the outdoors and beer…with friends, both new and old. Click here to register now or for more information.
Want More?
Roy Farms and Hop Harvest – Catch the action!
Ski resorts, beer, and camping – all in one place!
Small Town Wyoming Brewery – Check out Ten Sleep
For about the price of a beer, your virtual beer purchase will help keep us on the road bringing you the stories behind the beer.
Let us know you did just that, and we’ll put together a virtual happy hour with you. We’d love to see your smiling faces.
“We appreciate you highlighting our brewery on your podcast, your enthusiasm for craft breweries, travel and adventure and the patronage of not only you, but the friends you bring into Tres Litros.”
Jason at Tres Litros Beer Co
“Ken and April do a fantastic job of mixing the culture of beer and adventure into something akin to a fine barrel-aged sour. They are wise beyond their years. Loving this podcast and it will be on our weekly playlist for SURE!”
The Dog In Us
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Shout Outs:
Jon, your insight and expertise into sustainable brewery systems was intriguing and informative. As consumers, we all need to know where our beer comes from, so we can make informed choices. Thank you for taking the time to chat with us about beer and adventure. They pair so beautifully together.
Eliana, thank you for setting this up. It was a great conversation that might not have happened without you reaching out. Cheers!
